TL;DR: We are requesting $1,395,000 to establish Nouns Gaming Empire as the premiere gaming entertainment brand. This will be accomplished by transforming Kungarna into a mass proliferation and onboarding vehicle for Nouns DAO and the Nouniverse ecosystem. With a commitment to self sustainability we will be utilizing tried and true methods for revenue generation which have been successful for Kungarna over the last 7 years. We look forward to the opportunity of onboarding the next million true Nouns fans.

Overview: Nouns Gaming

We firmly believe that we can contribute to bringing unparalleled coverage, viewership, and attention to the Nouns ecosystem, with the goal of onboarding creators and gamers to Nouns.

In 2023 our roster boasted a collective following of more than 32.2 million fans, garnering an impressive 2.7 billion views. As we venture into 2024, we have assembled a strong roster and are planning a huge expansion! This proposal positions Nouns Gaming Empire as one of the most prominent gaming brands on the planet.

The rebranding of Kungarna into Nouns Gaming is set to propel the Nouniverse to the forefront of the gaming industry, instantly establishing us as one of the largest gaming brands on a global scale. Our combined reach will encompass millions of followers and generate billions of views across our rebranded social media platforms, marking a significant milestone in our journey to web3 gaming excellence.
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Esports vs Gaming Entertainment

Esports: Esports is a subset of the gaming industry where individuals dedicate themselves to a full-time profession as gaming athletes. They invest extensive daily hours, usually ranging from 8 to 10, in rigorous practice to excel in competitive gaming tournaments. The level of publicity for these tournaments varies depending on the game’s popularity and the scale of the event.

In the world of esports business, income opportunities are often quite limited. They primarily revolve around sharing prize earnings with gaming athletes, which tends to be an unreliable source of revenue. Most tournament prizes are top-heavy, with only one team emerging as the winner, and the split typically ranges from 5% to 20%. Another avenue is player buyouts, which can be lucrative but primarily applies to top-tier esports players in highly prominent gaming titles. In such cases, teams are willing to pay a fee to acquire a player by breaking their existing contract, a practice more commonly observed in traditional sports than in esports.

In esports, significant publicity and marketing opportunities often stem from branding associations with major events like the DOTA International, the League of Legends World Championship, and the Fortnite World Championship. These events typically draw millions of viewers, offering brands the chance to secure sponsorships that feature prominently on gaming jerseys, social media banners, and bios. However, these sponsorships can be elusive to secure because these events don’t occur frequently, and there’s always the risk that your esports team may not qualify or perform as expected.

For these reasons, a simple online search reveals that esports is often referred to as a financial drain, marked by an unreliable business model, which has led to what some are calling the esports winter.

Gaming Entertainment: Our company places a significant emphasis on partnering with prominent Streamers, YouTubers, TikTokers, and social media influencers, leveraging their reach to create revenue opportunities while nurturing a thriving gaming community. This approach enables us to generate revenue through various channels, including brand deals, ad revenue, corporate sponsorships, gaming events, community activations, and the esports methods.

While content creation remains our core focus, we also engage in esports titles that do not require athletes to commit 8-10 hours of daily practice. This is particularly evident in the Battle Royale genre, exemplified by games like Fortnite. In these games, practice sessions are embraced as content creation opportunities, with professional athletes streaming their practice and tournament matches, alongside producing various forms of video content uploaded to their social media platforms multiple times each week. This unique blend of esports and content profitability aligns with gaming entertainment strategies.

Deliverables To The DAO:

Nouns Gamer House

Our company runs a dedicated gaming content house in Texas, where our prominent creators reside full-time, producing daily content that reaches hundreds of millions of gamers. We are prepared to execute a complete rebrand of the house, transitioning it from Kungarna and its sponsors to a fully immersive Nouns house. To get a feel for our gaming house check this video!

Our company’s TikTok page, “KNG House”, shares daily content from our gaming house and has a following of 660,000, generating millions of likes and nearly a billion views. As part of our rebranding efforts, our TikTok will be transitioning to “Nouns House.” Additionally, the Nouns House serves as a workspace for our operations team and business partners. We have even flown out fans of our organization for various exciting opportunities. It would be our pleasure to extend these opportunities to the broader Nouns community.
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Nouns Gaming Events

We have hosted some of the most monumental third-party gaming events ever. Our gaming events company Box Fighting Championship has acheived hundreds of thousands of live concurrent viewers and accumulated millions of post-event views. For a taste of our amazing events, watch this recap of our BFC Valorant tournament.
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Because of our partnership with BFC, Nouns will be branded all over our events, which have consistently been promoted by the world’s most renowned gamers, such as Clix, FaZe Sway, Tenz, Mongraal, ImperialHal, and many other gaming icons.
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Nouns Creator Identity

Our gamers are committed to fully embodying the Nouns identity and representing the brand across all social media platforms. Our projections indicate that Nouns Gaming will achieve a remarkable 5 billion impressions in 2024. This achievement will position Nouns Gaming as one of the most prominent and widely recognized brands not only within the gaming industry but also on a global scale.
Nouns Identity

Immediate Nouns Gamers

We have executed contracts for our 2024 roster comprising gamers and creators who collectively command an impressive following of 20 million fans. Upon approval of this proposal, these individuals will wholeheartedly embrace the Nouns creator identity for the entire 2024 year. It’s crucial to note that this allocation represents just a portion of the budget. We have allocated ample amounts to accommodate substantial future growth, with plans to expand this roster to at least twice its current size.
Note: Click their profile image to find one of their social media pages

Your Image Description Wyful - Total Following: 1,581,009
One of the fastest growing content creators of 2023
Your Image Description Tum - Total Following: 1,178,800
A talented gaming entertainer known for his hilarious TikTok posts
Your Image Description Dey - Total Following: 1,246,685
Dey is one of the most influential Fortnite streamers in the world
Your Image Description Mero - Total Following: 852,800
With 6 championships, Mero is considered the best Fortnite player ever
Your Image Description AJ - Total Following: 253,115
AJ is one of the most talented up & coming music influencers
Your Image Description LootStation - Total Following: 2,132,390
Known for reaching millions of gamer with his “How To” videos
Your Image Description boltz - Total Following: 30,053
2x Fortnite champion and Olympic silver medalist in gaming
Your Image Description Manny - Total Following: 3,836,821
Our biggest creator, known for his funny and trolling gaming content
Your Image Description Tkay - Total Following: 279,900
Known as the "Console God" aka the best Console Fortnite player
Your Image Description Xels - Total Following: 1,113,799
A “game breaker”, known for his hilarious ways of glitching games
Your Image Description Macaw - Total Following: 2,082,341
Full time TikToker known for his comedic gaming videos
Your Image Description TFG - Total Following: 1,137,900
The founder of Kungarna and the brand known as “The Fortnite Guy”
Your Image Description YEJ - Total Following: 2,215,686
YouTube shorts master, boasting 1.47m subscribers
Your Image Description OKIS - Total Following: 285,663
Fortnite streamer known for his insane skill and tournament wins
Your Image Description xfam0usx - Total Following: 65,000
Prolific FPS player known as one of the best Crossfire gamers
Your Image Description Brando - Total Following: 114,000
Professional Crossfire & Valorant player
Your Image Description Vert - Total Following: 62,395
Professional Fortnite player
Your Image Description Nouns Gaming Ecosystem - Total Following: 19,869,457

Nouns Ambassadors

Allow me to introduce the Nouns Ambassador Program—a visionary initiative aimed at welcoming some of the gaming world’s most prominent figures into the Nouns community. Leveraging Kungarna’s extensive reach and our established connections with influential gamers, both past and future collaborators, we will focus on onboarding these gamers as Nouns holders. These ambassadors will serve as the vanguards of our efforts to introduce traditional gamers to the nouns community.

FaZe Sway Joins Nouns

Upon approval of our proposal, FaZe Sway will join Nouns as a holder and ambassador. Together with the Nouns gaming team, our collaborative efforts will be dedicated to identifying opportunities for cross-promotion, thereby propagating the Nouniverse throughout the gaming world. Our primary areas of focus will encompass gaming events, charity opportunities, and the potential for public goods contributions. With an astounding following of 10 million gamers, FaZe Sway is set to become not only one of the most renowned Nouns holders but also one of the famous advocates for Web3 globally.
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Nouns Profit Share

As a sustainable company, we are committed to ensuring that the Nouns DAO receives its fair share of the benefits from our collaboration. Throughout 2024, we will allocate 20% of our profits under the Nouns Gaming banner to be returned to the DAO. The DAO can then use this revenue as it deems fit to support its various initiatives.

The gaming content industry is massive!

In 2020, a staggering 1.2 billion gamers consumed gaming content, and by 2024, projections estimate that the industry will soar to 3.32 billion online gamers.

We can leverage Kungarna’s existing gaming empire to guide gamers towards the Nouns family. This initiative aligns seamlessly with the Nouns Esports division, and working together can mutually boost growth and success in our respective industries.

This represents an enormous market, and the demographic alignment with web3 strongly suggests that a partnership between Nouns and Kungarna would be highly advantageous.
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Our historical success

Established in 2016 by Michael “TFG” Padilla, KNG has achieved remarkable success collaborating with some of the most prominent streamers, YouTubers, and content creators worldwide. The Kungarna ecosystem achieved a staggering one billion views in 2022, a testament to its viral content and captivating creators.

Kungarna is renowned not only for its massive following but also for its robust business strategy, consistently generating seven-figure annual revenue and meeting profitability goals. This remarkable combination of a strong online presence and sound financial performance has firmly established Kungarna as one of the premier gaming empires on a global scale.
KNG Milestones

We are profitable!

Throughout 2022, Kungarna’s ecosystem generated an impressive average of 157,966,699 monthly views and maintained an average of 179,866 monthly live viewers during their streams. Our talented streamers and creators collectively amassed a dedicated following of 36 million fans.

This achievement was accomplished while efficiently managing costs, with an investment of $586,800 in our creators, resulting in a profitable return. Our content management program has proven highly effective in scaling our creators while reaping the rewards of their continued growth.
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2022 Revenue Breakdown

In 2022, Kungarna did seven figures in revenue, successfully generating a return on our investments. This presents a distinctive opportunity for the Nouns DAO to collaborate with a self-sustaining enterprise that won’t require insanely scaled recurrent proposals. Instead, our focus can be directed towards initiatives that enhance the expansion of the Nouns DAO and its community. Our commitment to making a substantial impact on the Nouns ecosystem is unwavering, and this proposal represents the initial stride towards establishing a highly mutually beneficial partnership.

Below is a revenue breakdown highlighting the diverse sources that contributed to our earnings in 2022.
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Core Team

Michael “TFG” Padilla: As the proud holder of Noun 923 and the Founder of several major gaming brands, I’ve navigated Kungarna’s journey since its inception in 2016, overseeing its transformation from a startup into a thriving team of over 90 individuals. In addition to my role at Kungarna, I have a wealth of experience as a content creator, spanning over a decade. My gaming brand, “The Fortnite Guy,” has garnered more than 1.3 million followers and accumulated over 250 million YouTube views. Over the years, I’ve had the privilege of overseeing teams of over 50 creators within the Kungarna ecosystem, where I have been responsible for shaping content strategy and driving growth.

Beyond my accomplishments in the gaming industry, I am also a passionate advocate and active participant in the world of Web3 and blockchain technology. With nearly three years of dedicated involvement, I hold positions in several major projects, including Azuki, Pudgy Penguins, DeGods, BAYC, and Nouns, reflecting my deep commitment to the Web3 space. It is my sincere aspiration to lead the way in seamlessly integrating my dual passions of Web3 and gaming.

With my extensive background in both the gaming and Web3 worlds, I aim to utilize my experience, skillset, and network to foster the growth of the Nouns culture. My strategy involves spearheading innovative Nounish initiatives and activations that transcend the Nouns message throughout the entire gaming community, attracting creators and traditional gamers to become part of the Nouniverse.

Moe Zahria: With 11 years of experience in the gaming and esports industry, I’ve served as the Chief Operating Officer at KNG, demonstrating exceptional versatility and adaptability akin to a “Swiss Army Knife.” My expertise encompasses strategic business analysis, marketing, stakeholder engagement, and, notably, community management, all of which have played a crucial role in engaging Nouns’ diverse audience.

Throughout my career, I’ve successfully managed large communities, adeptly handling the complexities of both Web2 and Web3 environments. In the Web3 ecosystem, I’ve been instrumental in spearheading business development and operations, leading teams with a focus on agile methodologies and lean principles. This approach has not only helped us achieve immediate goals but has also laid the foundation for scalable infrastructures, fostering a high-performance environment where creativity and productivity thrive.
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Brennen:

Goals for Nouns Gaming in 2024

Nouns Community Collaberations

Nouns Physicals

Brand Awareness

Gaming Events

Nouns Esports

Our ask

Nouns Gaming Charity: $30,000
Prop House Events: $30,000
Editors & Designers: $50,000
Management: $60,000
Nouns House: $99,000
Gaming events: $100,000
Operational Costs: $118,000
Creators & Gamers: $318,000
Nouns Gaming Rebrand & Partnership: $590,000
Total:$1,395,000

Stream Payments

In our proposal, we don’t require the immediate release of the entire funding amount. Instead, we suggest implementing a quarterly payment schedule commencing on January 1st, March 20th, June 20th, and September 20th. Each installment will represent 25% of the total amount requested.